Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The Sixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.Collapse
Pearson Higher Ed
Collapse
Feb 27, 2012
Collapse
864
Collapse
9780133071757
Collapse
Collapse
Collapse
English
Collapse
Business & Economics / Marketing / General
Collapse
This content is DRM protected.
Collapse
Google Commerce Ltd
Collapse
Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and Computers
You can read books purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.